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Tuesday 6 March 2012

Tata Motors unveils the Megapixel

Tata Megapixel is a new four-seater city-smart global range extended electric vehicle (REEV) concept for the performance-seeking and environment-conscious motorist anywhere in the world.

At the ongoing Geneva Motor Show, Ratan Tata and his successor to the Tata empire, Cyrus Mistry, took the wraps off Tata Motors' latest concept car, the Megapixel, which showcases the company's plans to enter the European market in a big way.

The Megapixel offers a range of up to 900 km (with a single tank of fuel), path-breaking CO2 emission of just 22 gm / km and fuel economy of 100 km / litre (under battery only power) for the performance-seeking and environment-conscious motorist anywhere in the world.
It has a lithium ion phosphate battery and an on-board petrol engine generator for recharging on the move.

Dubbed the Megapixel, this latest concept car made by Tata Motors adheres to its name by appearing to be a slightly larger, grown up version of the Pixel. But almost immediately, you can notice that the radical, completely conceptual styling has been dropped in favour of a more mature design that looks like it could make its way to production in the near future.

The design of the car is truly global, in every sense of the term, combining the efforts of designers from India, Italy and the UK, to create a shape that will look at home on any of the megacities around the world. Not that there is any lack of “concept-ness” in the Megapixel’s design though. A panoramic glass roof that melds seamlessly into the windscreen, floating C-pillars and super sleek rear view mirrors are just the start of the equation.

And even though the twin scissored doors have been dropped in favour of four, seemingly conventional ones, these hinge and slide outwards to create a massive B-pillar-less opening into the cabin for easy ingress and egress.

On the inside, things are just as interesting, with four seats cantilevered on the centre tunnel, which not only accommodate four adults comfortably, they also clear up ample room on the floor for storing luggage. In an era, every “smart” is the magic mantra for nearly every device we interact with, the Megapixel too features a large touchscreen panel in the centre of the dash which can integrate functions from a smart phone that is docked to it. And in true “smart” fashion, this touchscreen human-machine-interface (HMI) can control not just in-cabin functions such as temperature, ventilation and entertainment, but can also be used to configure the Megapixel’s performance and driving modes.